Amazon Pay-Per-Click (PPC) advertising is a crucial tool for sellers looking to increase their product visibility and boost sales. However, with evolving algorithms, increased competition, and changing customer behaviors, running a profitable PPC campaign in 2025 requires a strategic approach. This…
Recommended Budget for Starting a PPC Campaign: How Much to Spend?
Pay-Per-Click (PPC) advertising is a powerful tool for driving traffic and sales, but budgeting correctly is crucial to success. Many businesses struggle to determine the right amount to invest in their PPC campaigns. Spending too little may not generate results, while…
How Do I Optimize and Create Effective Amazon Ads?
Amazon advertising is a powerful tool for increasing product visibility, driving sales, and growing your business. However, simply running ads is not enough. To get the best return on investment (ROI), sellers must understand how to create and optimize their Amazon…
What is TACoS (Total Advertising Cost of Sales), and how does it differ from ACoS?
TACoS, or Total Advertising Cost of Sales, is a type of metric used to measure and compare the overall cost of sales to sales arising from advertisements. Unlike ACoS, it’s a more holistic view of how advertisement spend affects revenue. This…
How Do I Optimize My PPC Campaigns for Better ROI?
Pay-per-click (PPC) advertising is a powerful way to boost visibility and drive sales for your business. However, running a successful PPC campaign is not just about setting a budget and letting it run. Optimization plays a crucial role in ensuring that…
What is Amazon DSP (Demand-Side Platform), and should I use it?
Amazon DSP, or Demand-Side Platform, is an advanced advertising tool designed to help businesses reach targeted audiences both on and off Amazon. This platform allows advertisers to programmatically buy display, video, and audio ads, enabling precise audience targeting based on a…
What Are the Different Types of Amazon PPC Campaigns?
Amazon Pay-Per-Click (PPC) campaigns are a powerful tool for sellers to enhance their product visibility and drive sales. These campaigns enable sellers to target specific audiences, control their advertising spend, and measure the effectiveness of their marketing efforts. In this article,…
What is ACoS (Advertising Cost of Sales), and What is a Good ACoS?
Advertising Cost of Sales (ACoS) is a fundamental metric for evaluating the efficiency of Amazon PPC campaigns. It helps sellers understand the proportion of advertising spend in relation to sales generated. ACoS plays a critical role in determining whether your campaigns…
What Are the Different Types of Amazon PPC Campaigns?
Amazon Pay-Per-Click (PPC) advertising is one of the most effective tools for boosting your product’s visibility and driving sales on the platform. However, with several types of Amazon PPC campaigns available, it can be confusing to decide which is best suited…
How Do You Calculate the ROI of an Amazon PPC Campaign?
Amazon Pay-Per-Click (PPC) campaigns are a powerful tool for boosting sales and increasing visibility for your products. But once your campaign is running, it’s crucial to determine how effective it is. One of the most important metrics to consider is Return…