How to Keep an Eye on TikTok Trends and Keep Your Distance from them
TikTok has witnessed an explosive boom in popularity ranking as one of the most powerful and impactful social media outlets in recent years. Nearly all niches such as fashion, music, marketing and even the entertainment industry have been influenced by TikTok trends. Businesses, influencers, and content creators must know and understand how to stay ahead of the trends in TikTok so that they remain relevant and engaged with their audience. This article seeks to demonstrate and highlight the best ways to follow TikTok trends and how to use them for benefit.
Types of Trends Emerged on TikTok
Any pattern type of user behavior on TikTok which captures user interest and goes viral can be termed as a TikTok trend. Following are some examples of TikTok trends:
Hashtags and Challenges – Use of trending hashtags in combination with viral challenges undertaken by users.
Songs and Sounds – Catchy songs and soundbites which go viral.
Filters and Effects – New AR video filters and other effects which become popular.
Content Formats – Different styles of popular short videos.
Memes and Viral Concepts – Short entertaining content that is easy to spread.
Reasons Why TikTok Trends Need to be Monitored
Increased Engagement – Trends can easily increase views, likes and followers for an account.
Brand Visibility – Businesses can introduce and promote products by using viral themes.
Cutting Edge – Staying updated makes sure you are ahead of competitors.
Audience Connection – By engaging with relevant trends, the content becomes more relatable.
Following TikTok Trends: A Guide
- Use the FYP Algorithm to Your Advantage
The FYP section often creates videos that go viral based on the interests of the users. Scrolling on this page often informs one about trending videos, hashtags, and audios.
2. Utilize TikTok’s Built-in Trend Tracking Tools
TikTok offers specific features that allow search for trends:
Creative Center – Music, ads and hashtags that are trending.
Trending Hashtags: these are the most popular hashtags on TikTok.
Keyword Insights – A tool that helps to figure out search terms with high traffic that are used on TikTok.
3. TikTok Hashtags Analysis
With the use of #foryou, #viral and #trending one is able to find current trends on TikTok. The use of predictive analysis on previous trending hashtags can help identify what hashtags are more likely to help content go viral.
4. Monitor Used Sounds and Music
The sounds library contains the most used music, determining the songs appearing the most in this section can help determine the next trend.
5. Influencers And Other Creators
TikTok allows content creators to set trends that often go viral, it is key for one to follow and pay attention to how their content will inform others about the formats, styles or challenges that are expected to go viral.
6. Trend detecting accounts
Trend alert accounts such as @TikTokTrends are sources for predicting new trends.
7. Data Collection Through Community Engagement
Being part of TikTok forums aids in one predicting trends beforehand.
8. Use Trend Monitoring Applications
TrendTok, Tokboard and Google Trends are popular tools for analyzing what is popular on TikTok in a more quantitative way.
Tips For Staying Ahead Of The Trend
- Be Proactive
Engagement levels can be higher if trends are adopted promptly. Continuous follow-ups ensure one has the upper hand.
- Put Your Own Spin On It
Do not simply follow the masses. Making something unique is what sets you apart.
- Check Engagement Levels
Keeping track of metrics such as views, shares, comments, and likes can serve as pointers for popular trends.
- Plan Content That Works Around Trends
Keeping a content schedule that sources the latest trends will help keep the audience engaged.
- Take Advantage Of Emerging Technology
Use editing features, stickers, and effects during video creation to attract more views.
- Work With Popular Content Creators
Using influencers and creators aids marketing and increases reach.
- Try New Things
Developing new ideas can help in spotting trends early in their lifecycle.
To Wrap Up
To remain competitive on TikTok, one needs to continuously keep track of relevant trends within the platform. There is a plethora of benefits such as improved engagement rate and visibility on the platform if the trends are used effectively.
FAQ:
- What is the importance of monitoring TikTok trends?
By keeping track of TikTok trends, one can remain competitive, improve engagement, and understand the needs of the audience better. Content that is trending tends to attract more views and has a higher chance of going viral.
- How can I find trending hashtags on TikTok?
To find trending hashtags, browse through the Discover section of TikTok, look at the For You Page, or even use external applications like TrendTok or Tokboard.
- What are some of the tools that can be used to track TikTok trends effectively?
Some useful tools for tracking trends include:
TikTok’s Discover page which shows trending hashtags, videos and sounds.
Google Trends for analyzing emerging topics.
TrendTok, an application powered by AI to track TikTok trends.
Tokboard, which helps to track highly used hashtags and sounds.
- How often do TikTok trends change?
TikTok trends change rapidly, often within days or weeks. To keep at the forefront, one should check for changes in trending hashtags, sounds, and even challenges that appear on a daily basis.
- How can I predict TikTok trends that are likely to emerge?
Following influencers, engaging with trending videos, and monitoring content that is witnessing higher engagement rates can help to a larger extent. Having a look at trends prediction tools, along with tracking viral patterns can prove to be effective as well.
- Is it advisable to follow TikTok trends all the time or not?
Not always. Trends can help you gain traction, but you should check if they suit your brand or niche for maximum effectiveness. Content that is regally new and changed should also perform well.
- What are some TikTok strategies that involve audio engagement?
Make use of relevant audio from TikTok’s trending sounds and add them into your video. Using trending sounds early increases the criteria of getting onto the ‘For You’ page.
- What is the best way to engage with trending content?
Boost engagement and visibility by participating in viral challenges, using popular hashtags, duet with trending videos, and reaction content.
- Is it possible to invent a trend on TikTok?
Certainly! New challenges, sounds or hashtags can be incorporated to make unique trends. Provide posts that urge people to join the trend and collaborate with selected influencers to increase visibility.
- How do I stay on top of TikTok trends before my competitors?
Regularly check your competition’s content, adapt popular trends in a new way, post often, and remember to interact with your audience. Early adoption of trends is useful in giving you an edge over others.
