This case study looks at a successful Pay-Per-Click (PPC) campaign run by our firm, “SUPERBVA LTD,” on Amazon. The campaign’s goal was to boost sales and awareness for its sports items on the Amazon marketplace.

Campaign Goal: InnovaMax USA online store on Amazon by  Brand ‘’SportsTech’’ tasked us with achieving the following objectives with their Amazon PPC campaign.

• Increase income and product sales.
• With brand recognition, you may improve product exposure and organic position on Amazon search results.
• Drive high-quality traffic to product listings.
• Improve your return on ad spend (ROAS).

Campaign Strategy: SUPERBVA LTD created a thorough PPC strategy for their Amazon campaign, which included the essential features listed below:

Thorough Keyword Research: We did comprehensive keyword research utilizing Amazon’s advertising tools, such as the Keyword Planner, as well as third-party platforms such as Helium 10. To optimize their ad targeting, we concentrated on discovering high-volume, relevant keywords with low competition.

Optimized Product Listings: We improved their product listings by include keyword-rich titles, bullet points, descriptions, and backend search phrases.

Campaign Structure We created ad groups based on product categories and subcategories to arrange their PPC campaign. Each ad group targeted particular keywords linked to the product category, resulting in increased ad relevancy and conversion rates.

Ad Creatives: We created appealing ad Creatives  advertising with eye-catching product photos and convincing ad language.

Bid Management: We optimized their bids based on keyword performance and target ROAS using a combination of human and automatic bidding tactics. Buybox was constantly checked and tweaked.

Ad Campaign Optimization: We regularly watched key performance indicators such as click-through rates (CTR), conversion rates, and cost-per-click (CPC), identified underperforming keywords, ad placements, and products, and implemented appropriate changes such as negative keyword additions, bid adjustments, and ad variants.

Ad Placement and Targeting: We used Amazon’s targeting tools, such as Sponsored Products and Sponsored Brands, to boost exposure across various ad positions, such as search results, product detail pages, and competitor listings. We used product targeting to show them advertisements on related product detail pages.

Results and Impact: ‘Our Amazon PPC strategy produced considerable results, contributing to their overall business success. Here are some noteworthy outcomes.

Conclusion: Through meticulous planning, strategic execution, and continuous optimization, by our company SUPERBVA LTD   implemented a successful PPC campaign on Amazon. Some stats of the Account appended below as an example

Before

ACOS                    12.66%

ROAS                     7.9%

Sustainability

ACOS     9.93%

ROAS     10.07%

Recommendations for launching Result Oriented PPC Campaign Structure

I hope that my strategy and case study has offered useful insight into the significance of a well-executed Amazon PPC campaign.